Most lead-generation sites track something — but not always the right thing, and rarely consistently. Here is a practical checklist.
Foundations
- One GA4 property, installed once (directly, via Site Kit or via Tag Manager — not all three).
- Internal traffic filtered out.
- Consent Mode configured with your cookie banner.
Key events
- Form submissions (only on success, not on button click).
- WhatsApp and phone clicks.
- Booking confirmations.
Connect to outcomes
Link Google Ads, import offline conversions from your CRM where possible, and review which sources produce qualified leads — not just form fills.
Report simply
Build one dashboard with the few numbers that drive decisions: leads by source, cost per lead, qualified rate and revenue.